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Fathom Introduces New Web Series: “This Day in SEO History!” Rev it up to...

Did you know that on January 27th, 1880, Thomas Edison invented SEO Keywords for optimal visibility? If you said no, then maybe it’s time for you to brush up on your SEO History! Fathom Video...

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Solving the Video Marketing Equation

For those of you who are not big math fans, bare with me for a moment because the formula for a successful video marketing strategy is more than 1+1=2. It’s a complex equation that multiplies more than...

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Happy Birthday, Georgey! “This Day in SEO History” Celebrates America’s First...

Today is February 22nd, which is the real birthday of the founder of America: General President George Washington. So, in honor of the grandfather of modern day search optimization, Fathom pays homage...

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Fathom Now Offers Interactive Video Experience – INGAGE: Interactive Engagement

Did you know that Fathom now offers an interactive video solution? We call it Fathom INGAGE: “Interactive Engagement.” You may be asking yourself, “What, exactly, is an interactive video?” Interactive...

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Mr. Hymen Lipman, “The Father of Modern Content Editing”– This Day in SEO...

Welcome back for another educational and whacky edition of “This Day in SEO History!” Did you know that March 30th marks the 154th anniversary of the patent for a pencil featuring a built-in eraser,...

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Fathom Remembers the 100th Anniversary of The Titanic

“This Day in SEO History” pays tribute to the 100th Anniversary of the tragic sinking of the Titanic, built in Belfast, Ireland, and designed by naval architect Thomas Andrews – a man with two first...

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Are You Ready to Swing from Twitter's Vine?

One of Fathom’s Business Development Managers, Brad Miller, likes to express the power of video using this phrase: If a picture is worth a thousand words, think about how many words a 60-second video...

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Fathom Succumbs to the Harlem Shake Virus

So, we’re a little late to the “Harlem Shake” party, but we finally convinced our brave team of online marketers to suit up and break it down in Fathom’s Video Studio to the sweet electric sounds of...

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How Creative, Conversion and Analytics Joined Forces to Reinvent the Fathom®...

About one year ago, Fathom decided to focus even more tightly on areas of industry expertise. At this time, the Fathom website –the most important medium for reaching new customers and generating more...

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The Importance of Establishing a Strong Brand Identity

Fathom recently created and released the 2014 edition of the Fathom Brand Guide – an 80-page document that functions as a toolbox for individuals throughout the organization to utilize and maintain a...

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